Turn an unknown school network into a premium, trusted choice.
Built a brand-events engine, influencer marketing function and high-converting digital properties from scratch — creating awareness and acquisition systems rather than inheriting them.
Let’s build the future of education — and the brand parents believe in.
I build growth engines, brands and operating teams from zero. UFSC needs all three — a compelling story for affluent parents, a measurable enrollment machine, and a marketing function that can scale from 10 schools to 410.
Vidhu GoelBrand × Growth × AI
0→1 builder.
Scale operator.
Scale operator.
₹16.8CrRevenue contribution from one growth vertical
9.5×Reduction in admissions CAC through AI-led demand generation
12Mn+Influencer-led impressions built from scratch
14Member function built and scaled with ₹4Cr+ AOP
The role-to-record match
UFSC does not need a campaign manager. It needs a category builder.
The mandate combines brand creation, enrollment growth, AI-powered engagement, public narrative and team building. That combination mirrors the work I have repeatedly owned.
Connect every brand decision to seats filled, CAC and yield.
Reduced admissions CAC from ₹1,900 to ₹200 and improved offer-to-enrol yield by 23% using personalised AI-led journeys — direct experience with education funnels, not proxy metrics.
Use AI as an operating advantage, not a slide in the strategy deck.
Built AI demand-generation, personalised reporting and interview-preparation products used by thousands — combining prompt design, user journeys, product execution and measurable adoption.
Build once for 10 schools; architect for 410.
Scaled teams, budgets, mentorship networks and multi-stakeholder platforms. My default is to convert founder-led effort into repeatable playbooks, dashboards and accountable owners.
Evidence, not adjectives
Three builds that map directly to the UFSC mandate.
Across education, consumer internet and agency growth, the pattern is consistent: clarify the promise, build the engine, scale the team.
EDUCATION GROWTH
From funnel friction to a high-conversion learner journey.
At Masters' Union, I combined marketing, AI and operational design to reduce CAC 9.5×, generate 1,200+ leads and improve offer-to-enrol yield by 23% across 1,038 admits.
₹16.8Cr
Built a revenue-linked marketing engine
Owned ₹30L+ monthly spend, led an eight-member team and generated 2,300+ leads per week at Collegedunia.
12Mn+
Created attention before conversion
Built influencer marketing from zero, generating 10,000+ leads while establishing brand reach at scale.
60+
Delivered across categories and CXO rooms
Founded a profitable agency, delivered 60+ projects for 52 clients and contributed ₹15Cr+ in client revenue.
“The opportunity is not simply to market 410 schools. It is to create the mental model of what a future-ready Indian school should be.”
Selected experience
Built at the intersection of growth, education and technology.
Head — Strategic Initiatives
Masters' Union
Manage ₹4Cr+ AOP and a 14-member function; lead AI-led admissions growth, student platforms, stakeholder systems and institutional-scale execution.
Education growthAI journeysFunction buildingP&L ownership
Entrepreneur-in-Residence, Founder's Staff
Collegedunia
Owned ₹30L+ monthly marketing budget, led growth for a ₹16.8Cr vertical, launched brand and influencer functions, and built GTM systems across universities and consultants.
Performance marketingBrand buildingInfluencer growthFounder partnership
Founder & CEO
Vidaa Crunch
Built and scaled a digital product and marketing agency across 52 clients, leading a 10-member team and delivering measurable revenue, conversion and product outcomes.
0→1 buildPremium clientsTeam leadershipDigital products
The conversation I want to have
How do we make UFSC the school brand ambitious families ask for by name?
I would bring a builder's bias, education-funnel fluency and a track record of converting brand, growth and AI into operating outcomes.
vidhugoel@gmail.com ↗